Projects

November 18, 2015 in Projects

Study to review digital measurement

Given the changed digital landscape, SAG-AFTRA and the JPC have commissioned a study to review digital measurement Project Context and Description The market for digital video and audio is exploding…
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November 18, 2015 in Projects

GRP-E Update

The idea for re-visiting the methodology used to pay talent surfaced circa 2005. With an ever-increasing drive to tease out ROI, marketers realized that talent residual payments were unrelated to…
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September 3, 2012 in Projects

CLEARINGHOUSE INITIATIVE 10/2012

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